New Sales Methods, New Markets

  • By: Kirk Deeter
Angling Trade fade

We’re hearing a lot about the new products fly companies will unveil in 2012 (and rest assured, FR&R and Angling Trade will detail the hot newcomers before they even hit the racks of your favorite fly shop). Here are a few hints: Patagonia is coming out with a wading boot that uses mountaineering technology to dramatically improve traction. Sage shelved its Z-Axis in favor of a rod line called “One”; by early accounts, it is indeed something special. Orvis, Hardy and others are introducing new products across wide price ranges that should have consumers chomping at the bit to try (and buy). Overall, I expect 2012 to be a solid new product year—one of the best in a decade.

Cape Cod Stripers

  • By: Rob Conery
  • Photography by: Bob Mahoney

You can hear it as soon as you step on the Centerville property. It gets louder as you walk down the grassy path, past the flats skiff and the old Bahamian smuggling vessel up on stands. From the open barn door near a small pine grove, in the humming, electric air, an urgent buzzing pops. Inside, from the rafters hang fly rods, surfboards and yacht club burgees.

To Buy Discount Or Not?

Angling Trade

A few months ago, a number of Sage Z-Axis fly rods, as well as Simms G4 waders, mysteriously appeared on the sales racks at 16 Costco locations throughout the country. And, true to form, the super-big-box retailer had drastically slashed prices, knocking hundreds of dollars off the MSRP.

But, alas, it was a short-lived phenomenon. When those companies heard about their products being sold through Costco (apparently, they were sourced to Costco by different agents and accounts), both Simms and Sage snuffed out sales by actually repurchasing their own products, at retail price.

Mike Savlen's Suggestion

  • By: Bob White
  • Photography by: Bob White
Technicolor Fishy

I enjoy mike savlen’s paintings for the same reasons I like the man: The artist and his work are bold, honest and colorful.

Savlen grew up near the water, in Plymouth, Massachusetts, and began to fish with his father at the age of two. Since then, he says, water and fish have fascinated him. His interest in painting began at about the same time, when he found a can of house paint in the trash and decided to re-paint the family car. “I guess,” Savlen says with a grin, “that my parents didn’t quite understand my artistic vision!”

Sylvester Nemes 1922-2011

  • By: David Hughes
Sylvester Nemes

Sylvester Nemes passed away at home, in Bozeman, Montana on February 3, 2011. Best known for his classic 1975 book The Soft-Hackled Fly, he also wrote seven other fly-fishing titles.

He was born on April 2, 1922 in Erie, Pennsylvania. He grew up in the Cleveland, Ohio area, and fished Pennsylvania trout streams. His fly-tying mentor was his barber. When he spotted several simple partridge-hackled dressings in bamboo rod-maker Paul Young’s fly shop, he was forever hooked.