Pricing Models

  • By: Kirk Deeter
Angling Trade

Looking ahead to the 2011 fly-fishing season, the average angler/consumer is going to see certain trends come to the fore. For starters, 2011 will be a make-or-break year for many manufacturers, and in the context of fly rods, I mean that literally. As we reported in Angling Trade and Fly Rod & Reel this summer, a new nano silica manufacturing process (now used by St. Croix, G.Loomis, Hardy and others) is yielding rods that are lighter and reportedly more durable. We’re going to find out just how resilient (and in many cases, how well some models justify a $700-plus price) as everyday anglers start pulling on fish with them.