Thomas & Thomas Unveils New "TNT"

Thomas & Thomas Displays

Thomas & Thomas has undergone a renaissance of late under new owner Mark Richens, who has given the company the business wherewithal it needed to clear a huge backlog of already- designed rods. First and foremost is a new premium saltwater series, the TNT.

Dynamite red with tons of backbone, these are fast-action lifting and fighting sticks which clearly were designed with tarpon anglers in mind. T&T also has a new fast-action trout line, which Richens was careful to explain will be offered as an option (T&T is not leaving its traditional medium action niche behind). The NS5 series (NS is for "no sanctuary," explains Richens, because "these are definitely distance casting rods)" is a gorgeous update to the classic T&T heritage.

Clear Cure Goo Offers No-Tack Finishing Material

Clear Cure Goo, along with the other UV resin companies, have collectively introduced whole new possibilities in fly tying.  One of the problem areas with the new material, however, was that the traditional material dried rather tacky, while the "No Tack" solutions available were more expensive.  Brian Carson of CCG explained that this is because the "No Tack" versions require much more of the photosensitive catalyst chemical, which is the most expensive part of the mix.

William Joseph Focuses on Value

William Joseph Odyssey Rolling Duffel

William Joseph's sales manager Paul Swint says that "this year we've decided to really try to focus on giving our consumers value for their money and still make some great products." Despite a "218%" increase in the price of the rare earth magnets William Joseph has been using for clasps, many of their existing bag lines are getting revamped with easy-open magnetic closures. They have a new Sling Pack, with zippers to allow easy access from both the left and right hand (these bags are super popular with Spey and switch casters). But probably the coolest new introductions were from the luggage and boat bag line.

IFTD Day Two Wrapup

Costa Little Harbor Sunglasses

Day Two of the IFTD trade show is in the books, and we continued to find many impressive new products. Buff has a very unique creation coming out this Christmas: called the Infinity Scarf, it is basically a Buff tube which is approximately five times longer than a normal Buff and fused end-to-end to make a large hoop.

New from Orvis for 2012

Recognizing the realities of this economy, Orvis decided to focus on updating their value-based products, and they did it in a really innovative way. Many fly rod companies have gone overseas for production of their budget rods in recent years. The technique for many overseas manufacturers is very similar to how bamboo makers used to steal each others' tapers in the golden era of the 1920s-1940s: basically, you just cut the rod up into many tiny sections and take precise measurements, then copy the internal taper (which gives you both the mandrel shape as well as the approximate number of turns of graphite needed to reach the external diameter).

Orvis's Steve Hemkens explained that for their updated Clearwater series, they instructed their overseas partners to do the same thing... to the Helios. "Basically," Hemkens said, "we knocked off our own rods!" The results are excellent: a modern fast action taper made with budget conscious componentry for $198 (freshwater) and $225 (saltwater). In keeping with the theme, Orvis also used the same drag design from its high-end reels to design an all new composite plastic (and also formed aluminum) Clearwater Reel, starting at only $49. Combo packages with line will be available for under $300.